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AutoCare USA to implement award winning "how to" book in an aggressive marketing strategy.

"Street Smart Secrets to Auto Care You Can Trust"

(January 3, 2003 ~ Encinitas, California)

New Book Shows How to Avoid Auto Repair Rip-offs

For years, thousands of car owners have been the victims of auto repair rip-offs. Nine out of ten consumers surveyed listed "Who can I trust?" as their number one concern in dealing with auto repairs. Media sting operations have uncovered hundreds of incompetent, dishonest operators across the United States. People are mad because they think they canít get good old-fashioned service any more. Automotive industry expert Joe Sanfellipo was mad too and decided to do something to help the victimized consumer. 
White Tiger Press hasjust released his groundbreaking book, Street Smart Secrets to Auto Care You Can Trust. Sanfellipo, a consultant with the Street Smart Group says, "I used my 30 years of experience as an auto shop owner, franchisor, and trainer to create an easy-to-use practical guidebook to finding honest, competent auto service. I want to prove that great shops are everywhere; you just need to know how to find them." Filled with handy forms, spotlights on quality shops, and customer testimonials and anecdotes, this 320-page book directs consumers how to distinguish between the desirable and undesirable auto service facilities while it shows service providers how to offer outstanding customer service. For information on ordering books to sell to customers or to use as a marketing or promotional item,

CONTACT

Andrea Glass

White Tiger Press

888 722-3232

andreasglass@cox.net

AutoCare USA believes that gaining a customerís TRUST is the most important ingredient to customer loyalty and repeat business. This book does an outstanding job of educating the consumer of exactly what to look for when seeking an automotive service provider. AutoCare USA will make the book available at every location at cost of only $15.95 (50% off the retail price). As a promotion, weíll offer the book for FREE to new customers that purchase in excess of $100.00 in service/s on any one of  their first 3 visits.


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Contact:
AutoCare USA
386 Encinitas Boulevard Encinitas, CA 92024
Tel: 760 942-6810
FAX: 760 942-7037
Internet: paul@autocareusa.com